Onvax® Jojoba + extra Vitamine E Label Appeals to Consumers

Onvax® Jojoba + extra Vitamine E, meets the wishes of today's concerned consumer.
It is an effective moisturizer, non-comedogenic and hypo-allergenic. It has excellent mildness for sensitive skin and reduces irritation from alpha hydroxy acids (AHAs) and Retin-A.
Of course it is not an animal product and due to its well-established safety record does not require additional animal testing.

The natural segment of the cosmetic industry is growing faster than the industry as a whole. Today, 70% more women prefer products with natural ingredients than did seven years ago, according to a recent Willard and Shullman study. The study of 2500 women between the ages of 18-49, also reports that twice as many cosmetic buyers are concerned about the ingredients as were in 1987. Additionally, there has been a 20% increase in confidence in natural ingredients, as opposed to a 50% increase in skepticism about cosmetic product claims in general. Jojoba is a natural by anyone's definition. It is a 100% pure botanical product that is not chemically modified.

Consumers' sentiment has turned away from synthetic petroleum products and animal products. The perception of many shoppers today is that synthetic ingredients, defined by ominous sounding chemical names, are potentially harmful. Some cautious consumers even have such strong fears of long chemical names that they unfairly associate them with poisons, pesticides and hazardous wastes. Many "Ingredient Shoppers" relate health with diet, exercise and natural. The growing "natural-green-environmental" phenomena transcends all kinds of cultural, political, socio-economic and even religious boundaries. It reflects the attitudes of many who wish to return to an existence that is more pure, simple, and unspoiled.

 

In response to these perceptions, many successful marketers and formulators are utilizing multifunctional ingredients like jojoba to reduce the number of chemicals in their products. Some have turned a negative ingedient list with long chemical names into a positive one with consumer friendly names like Onvax® Jojoba + extra Vitamine E. Some foresighted marketers have recently taken this another step by featuring "Natural Jojoba" in large letters on the front label and in their promotional material. Jojoba is a genuine friend of the environment. Through photosynthesis, the jojoba trees capture light energy from the sun. Then using their perfected enzyme systems, they convert ordinary air and water into the elegant array of esters, called Onvax® Jojoba + extra Vitamine E. Jojoba plants with their hybrid vigor conserve precious desert water, while producing large quantities of this renewable and biodegradable resource. As the planting of jojoba becomes more widespread, the rate of desert expansion (desert creep) can be reduced and the standard of living of millions of desert dwellers can be improved.

Sunlight, Air and Water Produce Jojoba These jojoba "production plants" have no power lines, smoke stacks or hazardous waste materials. The sun provides SOLAR ENERGY as the plants combine AIR and WATER to produce the renewable resource, Onvax® Jojoba + extra Vitamine E. The tree-ripened seeds are gently pressed to extract the elegant esters. After filtration, pure, golden-yellow jojoba can be used "as is" or it can be bleached and/or deodorized for a "water-white" product.

Well-established Biocompatibility and Safety

The safety of Onvax® Natural Jojoba has been clearly established by extensive testing and widespread use without complication. The Scientific Literature Review and Technical Analysis prepared for the highly respected Journal of the American College of Toxicology concluded that jojoba is safe as a cosmetic ingredient in the present practices of use and concentration. Concentrations ranged from less than 0.1% to 25%. Jojoba safety is well documented in this extensive review and analysis of studies on toxicity, skin irritation, comedogenicity, skin sensitization, mutagenicity, phototoxicity and photoallergenicity. Reprints of this article are available from the American Jojoba Association.

The fact that Onvax® Natural Jojoba is non-comedogenic is very important to consumers who are prone to acne. Occlusive materials such as lanolin, mineral oil and petrolatum can cause unsightly micro-inflammation from anaerobic microbial growth in and around pores. These side effects do not occur with non-occlusive Onvax® Jojoba + extra vit. C. Unlike synthetic esters, jojoba is non-comedogenic and in fact, studies by university dermatologists have shown it to be beneficial for acne. In addition to numerous clinical studies, use of hundreds of products containing jojoba by millions of consumers over the past 15 years, without adverse effects speaks for its safety.